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We have published a new textbook in consumer behaviour research methods

The textbook is a guide to studying consumer psychology in terms of the qualitative approaches typically sued to reveal understanding. We have produced a book that is short and inexpensive for students to purchase. Sections of the book introduce students to theoretical aspects of research procedures and then take them through the applied usage of each approach. There are many references provided for each approach. A sample syllabus is provided as is the use of the mapping sentence to plan and coordinate complex research projects. This study guide links with my edited collection: Qualitative Research Methods in Consumer Psychology: Ethnography and Culture which provides in depth explorations of the area covered in the study guide.

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