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New Book on Quantitative Methods

My latest book is a textbook. More specifically, the book presents a compendium of different contemporary approaches the conducting quantitative research. The book has been written for students studying consumer psychology or for professionals, researchers and academics in this area. However, the contents and research approaches that are presented could, with a minuscule amount of imagination and effort on the part of the reader, be applied to other areas of psychological, behavioural and social research.

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